Wellness Grows Up: Why Women Are Trading Cleanses for Creatine
By Colleen Wachob
I’ve been at the forefront of the health and wellness world for 16 years, and I couldn’t be more thrilled about the seismic shift underway in women’s health and well-being. My name is Colleen, and I’m the co-founder of mindbodygreen.
If you’re not familiar with mindbodygreen, we’ve been curating expert insights in this space for 16 years—long before “wellness” became part of the cultural conversation. We’ve also delivered online education via mindbodygreen Institute from the world’s leading voices, empowering people to live healthier, more intentional lives. After we experienced first-hand the power of supplementation, we created our own best-in-class supplements line.
What’s truly exhilarating now is the consciousness shift in women’s health: women everywhere are stepping into their power—physically, mentally, and spiritually.
Let me break it down. In the 2010s, “detox” dominated every New Year’s resolution. Yoga was the undisputed poster child of the wellness movement (I still love it, PS). Plant-forward meals—think endless salads—defined how we ate, with spots like Pure Food and Wine in New York as the ultimate symbols. (A Netflix special now chronicles the founder’s dramatic fall, but back then, snagging a table there was peak NYC wellness cred.) That decade wasn’t without its wins, though. Self-care staples like meditation and setting boundaries finally entered the mainstream. Spirituality went from fringe to mainstream.
But nothing compares to the empowering surge of the strength movement that’s gone fully mainstream in 2025. Gyms are being reconfigured as more women take up more space on the floor, pick up heavier weights, and claim their physical power. Thanks to trailblazers like Dr. Gabrielle Lyon, we’ve learned that many of us are undernourished and need more protein to build and sustain lean muscle. Women are optimizing and taking it one step further by adding creatine to their daily routines. And just like that, creatine with taurine+ became mindbodygreen’s hero product.From the start, the customer base has been mostly women looking to increase lean muscle in less time. It’s been remarkable to watch.
How has this shift impacted my life? As a mom of two, I’m rediscovering my athlete identity in the process. I’m training for my first HYROX race with my coach, Ashley of Mothership Wellness, and it’s the hardest I’ve pushed myself in 30 years. It’s been a profoundly empowering journey, testing my limits in ways I haven’t in decades. And as wellness converges with longevity science, we’re gaining unprecedented precision to guide these transformations. My WHOOP data has the high strain and low recovery scores to prove it.
At the end of the day, I’m just excited for every tool that helps women weave more health and vitality into their lives. Wellness is deeply personal—define it on your own terms, and it becomes a gateway to deeper meaning.
I hope you'll consider giving strength a try. It's your choice, and it might just surprise you with the power it unlocks.
Colleen Wachob is the co-founder and co-CEO of mindbodygreen and a Stanford University graduate with degrees in international relations and Spanish. She spent a decade at companies including Gap, Walmart, and Amazon. She lives in Miami with her husband, mindbodygreen co-founder and co-CEO Jason Wachob, and their two daughters. Colleen is the co-author of The Joy of Well-Being.